Chevy Sonic Giant Claw Game

Chevrolet re -created the old school Claw Game last week at the  Roosevelt Hotel on Hollywood Boulevard with an interactive, 3D projection mapped, billboard version of the classic arcade game.

Passers-by were able to play the game using a giant joystick that looked like a gear shift in a Chevrolet car to direct the Giant Claw that was projected on the side of the building to pick up various prizes, including a Burton snowboard, a $4,000 vacation, and a new 2012 Chevy Sonic.

This promotion went down in the Guinness Book of World Records as the largest 3D projection mapping ever.

I think this was better than the Bungee Jump stunt they did a couple months ago.

Check out the Giant Claw Game promotion below.